Scope of Work: Key Deliverables & Responsibilities
● Duration: 3-Month Project: Focused Franchise Launch Execution
● Monthly Investment: $7,500 + Travel Expenses / Based on Monthly Retainer
● Time Commitment: 60 hours per month @ $125 per hour
Publicity & Media Relations
Strategic market penetration: Key contact identification, outreach management, press release/media alert development and distribution, demo pitches, and story angle creation. Coordinate TV placements and influencer visits.
Event Planning & Production
VIP Event Management: Develop invitation lists, monitor RSVP/follow-up, manage event reminders, and input reservation details. Production oversight for all VIP events.
Creative Design
Asset Production: Design all necessary launch assets, including banners, signage, marketing collateral, gift certificates, coupons, and social media graphics (via Canva).
Production Management
Vendor Coordination: Manage print production, or coordinate directly with designated print and fulfillment vendors. (Note: Printing/production costs are the client's responsibility.)
Digital Presence
Social & Search Management: Direct management of Facebook, Instagram, and Google Business Profile.
Account Management
Reporting & Collaboration: Ongoing status and collaboration meetings with ownership and marketing teams throughout the 4-month project duration.
Production and management of on-site VIP events require the client to cover the following direct costs. This is for one VIP event only.
● Travel: RT flight from Denver.
● Accommodation: 3 nights (2 pre-event, 1 post-event) in a secure location.
● On-Site Transport: Use of Uber/Lyft only (no rental car).
● Event Hard Costs: Client is responsible for all event supplies (decorations, swag, etc.).
Scope of Work: Key Deliverables & Responsibilities
1. Social Media Management (3-4x/week posting, community management)
$3,000 /month
2. Social Media Advertising (Campaign management, based on client's recommended ad spend)
$600 /month
3. Google Review Management (Response and reputation oversight)
$600 /month
Tricia Campbell
cell/text: (720) 841-2545
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